It is critical that you create quality content – original, trustworthy, expert content that demonstrates your leading knowledge in that specific subject matter. We can
Search Engine Optimization, or SEO, is the process of ensuring that your website’s pages appear at the top of organic search results for queries that
What you need to know about SEO
SEO, or search engine optimization, is the process of increasing the visibility of your website in a search engine’s organic search results for the most relevant keywords to your business. With enough time and patience, anyone can learn SEO. There is no shortage of information about best practices and things you can do to increase your websites current SEO, but applying that knowledge is not as easy as it sounds.
If anyone can do SEO, why hire a digital marketing agency or invest in SEO services for your business? Blindly implementing “best practices” without an in-depth SEO audit could be problematic. Getting positive results after changing title tags on one website might have disastrous results on a different website. When performing SEO, its imperative to have a holistic strategy. Knowing how to, and what to A/B test is also crucial, among other things.
PPC or pay per click advertising is also a good way of getting your business to the top of search results, however it can be costly and ultimately doesn’t do anything to help you rank for keywords in the future. A recent study by Search Engine Land found that 80% of consumers ignore paid advertisements, anyways. This is why SEO is such an important and worthwhile investment for your business.