What makes an expert SEO? In my opinion, an “average SEO” knows how to run an audit, apply changes to a WordPress site, can set up some basic analytics, print off or email reports with lots of numbers, and can generally sound like he or she knows a thing or two about how all this stuff works. They charge a fair price. You will lose a lot of money while trying to save some when hiring the average SEO.
The expert SEO on the other hand tends to be obsessed with data and has an endless desire to keep learning. Knowing how to look at analytics, or change on-page elements, or pull keyword rankings… these aren’t “skills” to the expert SEO, these activities are second nature. The consultants at the expert level live and breath data and testing.
They apply what they’ve learned from testing their own theories and experiments on hundreds of web properties (I test my theories and other tactics on roughly 40 of my own websites, many of which are in unique verticals or industries). This is a crucial point – no two websites or pages are alike. Without doing real world tests to find the most profitable outcomes is foolish.
My knowledge of SEO, marketing, and its more technical aspects are what set me apart. I have consulted for sole proprietors and Fortune 500 companies alike. Intel, NASA, Vuze, Farmers… are just a few of the brands who call upon me for my knowledge and expertise in SEO.
Contact me – lets talk about what I can do for you. If I cant do something, I will let you know – I dont have the time to pretend to know something I dont, only to waste my time and yours. Then we both lose.