Simply put, search engine optimization is the process of structuring a website in a way that search engines can more easily understand and display to its users. On a deeper level, SEO is a specialized marketing discipline, better defined as the practice of optimizing a site’s creative and technical elements in order to increase visibility over the competition. There are dozens of moving parts to search engine optimization, but proper, effective SEO boils down to two things: technical SEO and on-page SEO.

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